Branding Foundations for Online Shops

Build a following for your business by getting your brand fundamentals right.

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Solidify your shop’s success

Branding is about more than logo design and pretty colors. To create consistent brand messaging you have to get back to basics:

  • Who is your target customer?
  • How are you different from your competitors?
  • What problems do your products solve?
  • How do you create value?

"I came into this class thinking I need to get my target customer right for my existing products, but I ended up changing my whole direction and creating a different style of products for my dream customer instead! Be prepared to be mind blown, and if you hate changes, be very, very, afraid!”

- Tengku Nur Atiqah, Founder, Mousedear

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In this course, we address the branding fundamentals that will help you stay consistent and connect with customers even as you grow and expand your business.

Your Instructor

Arianne Foulks
Arianne Foulks

Hi, I'm Arianne, captain and founder of Aeolidia, the famed design studio that has been building hundreds of transformative websites for creative shop owners since 2004. You may have seen me at CreativeLive, Design*Sponge, Craftcation, and Altitude Summit, and many other creative business conferences and events. I'm looking forward to helping you grow your "big little" business.

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Learn the fundamentals of good branding

This course won't teach you how to design a logo or write a tagline. Instead, you'll learn how the lay the groundwork for building a solid brand.

  • We’ll start by examining your current customer base, and we’ll do some real talk about whether or not you feel good about selling to those customers.
  • We’ll talk about the problem your product solves, even if you think it doesn’t actually solve a problem.
  • We’ll do a deep dive into how your business is different from your competitors.
  • We’ll talk about how to stand out in a competitive marketplace by connecting with a smaller tribe of people who really “get” you (and how to find those people).
  • We’ll pepper in plenty of examples of businesses that are doing things right, with stories from businesses that struggled to hit the mark the first time around—and how they achieved their own breakthroughs.

"I can always count on Arianne to ask great questions that challenge me to rethink my assumptions, get my wheels turning, and ultimately, make real changes to positively impact my business. This class class was solid gold and challenged my thinking on who my best customers are, what they want, and how my team and I can best serve them. Worth every penny!"

- Kat Gordon, Founder, Muddy's Bake Shop

"Arianne's class deftly led me through some much needed soul searching for my business to dig deep into who my target customer truly is. I learned so much over the 3 week course, and feel confident in refining the way I message and market my business to reach my dream customers. The class was well worth my investment of time and money! I would take another Aeolidia course in a heartbeat."

- Angie Flickinger, Founder, Maker, & Dreamer at Gathered and Grown

How the course works

This is a completely self-guided course, created by the branding and marketing experts at Aeolidia. Once you purchase, you'll get access to the material so you can work at your own pace.

"Arianne's class was invaluable to me, as a new creative business owner. To have the opportunity to have personal advice from a leading industry rock star, as well as from like minded peers, is rare. This class will pay for itself a million-fold with the information I gained in moving forward toward success."

- Shelley Pavlis, Founder, Wear the Past

"Arianne provides specific, concrete information and insight into numerous topics related to her company, Aeolidia, in a friendly, focused manner. It has been great to have access to knowledge attained by not a single business' experience (like many 'mentors' out there), but based on her experience with the numerous growing businesses that she has worked with over the years. Thanks, Arianne!"

- Lauren Boggs Messlar, Founder, Beve

If you’re going to do ONE thing right as you start to build your business, it needs to be these building blocks of your business foundation. Figure out who your target customer is, what your business will mean to her, and why she would choose you over even your very closest competitor. I will be invested in making sure you leave the class with the tools you need to make your marketing drive sales. Let’s do this!

Arianne Foulks

Get started now!

Frequently Asked Questions

Who is this class for?
This class is for you if:

  1. You are a creative with a physical product(s) to sell.
  2. You don’t feel crystal clear about who you’re talking to and what to say when selling online.
It can help a new business make solid plan, and we had some advanced businesses last time who had great breakthroughs and clarified their messages. Putting this class together has helped me with my own focus and communication, and I've been doing this for over 13 years.

This class is a great fit for:
  • Etsy businesses that want to take control of their sales
  • Longstanding businesses that want to reach a new online audience
  • New businesses (and even business ideas) that want to be sure they're creating something unique that people will want
  • People who have been selling at markets and fairs who want more traffic and sales from their websites
  • People who think it might be time to rebrand or reach a new/different market
  • Business owners who feel like they've plateaued and want to take their work farther
  • People who feel burnt out or bored by their business and want to get that fired up feeling and know what to do with it!
I hope you'll join me.
What do I need to participate?
  1. An email address
  2. A business or a business idea
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Can I preview the course?
Yes! Scroll up to the lesson list and you can click the "preview" button and get lesson 3 for free, to see an example of how our lessons go (though there's nothing like getting immediate helpful feedback and new ideas from our tight knit group of motivated business owners about each lesson).
What if I am unhappy with the course?
We would never want you to be unhappy! If you have completed the course work and shown a reasonable effort but are unsatisfied with your purchase, contact us in the first 30 days and we will provide a full refund.