Branding is about more than logo design and pretty colors. To create consistent brand messaging you have to get back to basics:
"I came into this class thinking I need to get my target customer right for my existing products, but I ended up changing my whole direction and creating a different style of products for my dream customer instead! Be prepared to be mind blown, and if you hate changes, be very, very, afraid!”
- Tengku Nur Atiqah, Founder, Mousedear
Hi, I'm Arianne, captain and founder of Aeolidia, the famed design studio that has been building hundreds of transformative websites for creative shop owners since 2004. You may have seen me at CreativeLive, Design*Sponge, Craftcation, and Altitude Summit, and many other creative business conferences and events. I'm looking forward to helping you grow your "big little" business.
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This course won't teach you how to design a logo or write a tagline. Instead, you'll learn how the lay the groundwork for building a solid brand.
"I can always count on Arianne to ask great questions that challenge me to rethink my assumptions, get my wheels turning, and ultimately, make real changes to positively impact my business. This class class was solid gold and challenged my thinking on who my best customers are, what they want, and how my team and I can best serve them. Worth every penny!"
- Kat Gordon, Founder, Muddy's Bake Shop
"Arianne's class deftly led me through some much needed soul searching for my business to dig deep into who my target customer truly is. I learned so much over the 3 week course, and feel confident in refining the way I message and market my business to reach my dream customers. The class was well worth my investment of time and money! I would take another Aeolidia course in a heartbeat."
- Angie Flickinger, Founder, Maker, & Dreamer at Gathered and Grown
This is a completely self-guided course, created by the branding and marketing experts at Aeolidia. Once you purchase, you'll get access to the material so you can work at your own pace.
"Arianne's class was invaluable to me, as a new creative business owner. To have the opportunity to have personal advice from a leading industry rock star, as well as from like minded peers, is rare. This class will pay for itself a million-fold with the information I gained in moving forward toward success."
- Shelley Pavlis, Founder, Wear the Past
"Arianne provides specific, concrete information and insight into numerous topics related to her company, Aeolidia, in a friendly, focused manner. It has been great to have access to knowledge attained by not a single business' experience (like many 'mentors' out there), but based on her experience with the numerous growing businesses that she has worked with over the years. Thanks, Arianne!"
- Lauren Boggs Messlar, Founder, Beve
If you’re going to do ONE thing right as you start to build your business, it needs to be these building blocks of your business foundation. Figure out who your target customer is, what your business will mean to her, and why she would choose you over even your very closest competitor. I will be invested in making sure you leave the class with the tools you need to make your marketing drive sales. Let’s do this!